Brief: - 4 eye-catching 440ml beer cans that wrap around the entire can. - 4 keg badges that visually relate to the can designs. - Create a coherent visual identity and reflect the brewery's themes of community, craftsmanship and innovation. - Incorporate the West Walls Brewing Co logo and clearly display the beer name and type into the designs.
Packaging inspiration:
Cans:
"Too Easy" - Helles Lager - refreshing with mild floral and herbal notes
Initial ideas
Final painting
Final can
Final mockup
"Nitro Man" - Nitro Stout - coffee and chocolate notes, nitro generated for a smooth creamy texture
Initial ideas
Initial photos and paintings
Studio photography
Final Painting
Final can
Final mockup
"Gold Fool" - Blond Ale - light happy aroma, crisp citrus and delicate floral flavours
Initial ideas
Studio Photographs
Final painting
Final can
Final mockup
"Better Believe It" - Tropical Pale Ale - aromatic, fruity, balanced with solid malt backbone, tropical notes with orange, mango and pineapple